Tools to help you plan for a crisis

The full NABR Crisis Management Guide provides extensive resources including:

Case Studies: The manual features three in-depth case studies that examine crises involving:

Acts of terror against a company, its employees and constituents

Infiltration of an animal lab by an undercover activist

A celebrity-led attack against a research facility

Animal Rights Movement (ARM) Information: Detailed information on animal rights organizations and activists.

Communication Materials: Sample position statements, frequently asked questions, talking points, media relations guidelines, and sample contact lists.